A Dessert Franchise
Like No Other
Since 2016, White Rabbit has grown from a single Buffalo location into a beloved dessert destination across New York and Florida — a one-of-a-kind sit-down experience that brings families and communities together over handcrafted desserts.
Handcrafted Decadence
Made-to-order crepes, artisanal gelato, and gourmet chocolate fountains.
Designed Atmospheres
Warm lighting, social photo spots, and Instagram-worthy aesthetics.
Unrivaled Brand Love
A hyper-loyal customer base with massive organic social media reach.
Proven Model & AUV
Strong margins, low food waste, and stellar store economics.
KEY VALUE
More Than a Franchise
It's an Experience
Unlike typical fast-food models, White Rabbit offers an elevated experience where taste, art, and hospitality converge. From the visual theatre of our open crepe-cooking stations to our elegant premium packaging, we elevate dessert into a full-sensory event.
Built for the Long Run
Established since 2016 and built around broad, multi-generational dessert demand.
Distinctive Concept
A premium space between traditional ice cream, bakery and restaurant concepts.
Franchise Support
Training, marketing, site selection and opening support.
Find Your Sweet Spot
Premium handcrafted desserts that bring people together — where sweet cravings become unforgettable moments.
Available Markets
Future Developments
Franchise Investment & Fees
We are committed to transparency and realistic capital plans. Here is the estimated financial entry-point required to set your White Rabbit parlor up for sustained visual and economic success.
Investment Overview
Total Investment
Franchisee Fee
National Ad Fund
$497,558 - $813,790
$30,000
2% of Gross Sales
$30,000
6% of Gross Sales
Minimum Net Worth
$800,000
Minimum Liquid Assets
$200,000
Franchisee Requirements
Be present in your business
White Rabbit franchise owners are active operators dedicated to sweetening their local communities, not absentee investors.
Financial qualifications met
Net worth and liquidity requirements must meet the minimum outlined standards to ensure smooth operational launch.
Passion for the brand
A profound commitment to delivering exceptional customer service, gourmet dessert standards, and brand integrity.
Experience is a plus, not a prerequisite
Prior hospitality or retail experience is highly valued but not required. We provide comprehensive, hands-on training.
“Minimum initial investment and fees are based on the current White Rabbit Dessert Experience Franchise Disclosure Document. Please refer to the current FDD for complete details. Actual costs may vary.
Your Journey to
Sweet Success
We’ve crafted an efficient, supportive onboarding program to transition you seamlessly from your initial evaluation to grand opening day.
Take the Franchise Quiz
Introduce yourself and help us understand your background, goals, and ideal market.
Discovery Call
A personal conversation to explore the brand concept, operating model, and support system.
Review Opportunity & FDD
Receive and review our Franchise Disclosure Document (FDD) to analyze the detailed investment structure.
Meet the Team & Approval
Connect with executive leadership and secure formal territory approval for your franchise parlor.
Site Selection & Build-Out
We assist in identifying high-visibility retail spaces and guide you through premium architectural build-out.
Training & Grand Opening
Receive thorough hands-on brand training, launch marketing campaigns, and open your dessert parlor.
Inside the
White Rabbit Experience
Designed to feel like a destination, warm, memorable and unmistakably White Rabbit.
Designed to Stand Out
2,200 – 2,800 sq. ft.
Typical target footprint for optimal dine-in flow.
High Visibility
Prime real estate with easy vehicular and pedestrian access.
Outdoor Seating
Optional terrace layouts to extend community gatherings.
Ready to Start Your Sweet Journey?
Tell us about your background, market location interest, and financial timeline to start the discovery process.
About You
Investment & Market
Experience & Involvement
