A Dessert Franchise Like No Other
Since 2016, White Rabbit has grown from a single Buffalo location into a beloved dessert destination across New York and Florida, a one-of-a-kind sit-down experience that brings families and communities together over handcrafted desserts.
Premium Handcrafted Ice Cream
Made in-house daily with premium 15–16% butterfat ice cream, plus sauces made from real Belgian chocolate
Guest Brand Love
A loyal guest following built around memorable desserts, warm hospitality, and experiences people want to share.
Designed Spaces
Warm, inviting spaces designed for families, celebrations, date nights, and memorable dessert experiences.
Built to Grow
A differentiated dessert concept built for broad guest appeal and continued growth.
KEY VALUE
More Than a Franchise
It's an Experience
White Rabbit combines premium desserts, full table service, and inviting spaces to create a memorable guest experience.
Built for the Long Run
Established since 2016 and built around broad, multi-generational dessert demand.
Distinctive Concept
A premium space between traditional ice cream, bakery and restaurant concepts.
Franchise Support
Hands-on support across training, site selection, store opening, marketing, operations, and ongoing brand development.
Find Your Sweet Spot
Premium handcrafted desserts that bring people together, where sweet cravings become unforgettable moments.
Available Markets
Future Developments
Franchise availability is subject to market approval and applicable franchise regulations. White Rabbit locations in New York are currently company-owned, and we are not currently offering franchises in New York.
Franchise Investment & Fees
We are committed to transparency and realistic capital plans. Here is the estimated financial entry-point required to set your White Rabbit parlor up for sustained visual and economic success.
Investment Overview
Total Investment
Franchise Fee
Brand Fund
$439,500 – $810,700
$30,000
2% of Gross Sales
Ongoing Royalty
6% of Gross Sales
Minimum Net Worth
$600,000
Minimum Liquid Assets
$250,000
Franchisee Requirements
Be present in your business
Engaged owners committed to their team, guests, and community.
Meet Financial Qualifications
Meet our minimum net worth and liquid capital requirements.
Passion for the brand
A passion for premium desserts, hospitality, and the White Rabbit experience.
Experience is a plus, not a prerequisite
Restaurant, hospitality, retail, management, or franchise experience is helpful, but not required.
Investment ranges and fees are estimates and may vary by location, market, site conditions, and other factors. Prospective franchisees should refer to the current White Rabbit Dessert Experience Franchise Disclosure Document for complete details.
Your Journey to Sweet Success
Our franchise process is designed to help both sides determine the right fit while guiding qualified candidates from initial interest through opening day.
Take the Franchise Quiz
Tell us about yourself, your market, experience, and qualifications.
Discovery Call
Connect with our team to learn more about White Rabbit and the opportunity.
Review Opportunity & FDD
Review the FDD, investment, fees, and franchise opportunity.
Meet the Team & Approval
Meet our team, confirm mutual fit, and complete approval.
Site Selection & Build-Out
Identify your location and move through design and build-out.
Training & Grand Opening
Complete training, prepare your team, and open your White Rabbit.
Inside the
White Rabbit Experience
Designed to feel like a destination, warm, memorable and unmistakably White Rabbit.
Designed to Stand Out
2,200 – 2,800 sq. ft.
Typical target footprint designed to support a comfortable dine-in dessert experience.
High Visibility
Prime retail positioning with strong vehicle and pedestrian visibility.
Outdoor Seating
Optional patio or terrace seating where the site and market allow.
Ready to Start Your Sweet Journey?
Tell us about yourself, your market, experience, financial qualifications, and timeline so we can learn more about your interest in bringing White Rabbit to your community.
About You
Investment & Market
Experience & Involvement
Fit & Timing
Please complete all required fields before continuing.