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Explore Our Signature Creations

Indulgent desserts, handcrafted ice cream, and warm made-to-order creations designed to satisfy every craving.

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Looking for a  
Sweet Franchise Investment?

Bring the White Rabbit experience to your community.

At White Rabbit, every detail is designed to elevate your dessert moment. From handcrafted creations to an immersive atmosphere, we bring indulgence and artistry together in every bite.

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Handcrafted Ice Cream

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Made Fresh Daily

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Premium Ingredients

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Sourced from the finest suppliers

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Designed Spaces

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Ambiance that elevates every visit

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Shareable Moments

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Creating memories one bite at a time

More Than Dessert — It's an Experience

Visit Us Near You 

Find your nearest White Rabbit location and step into a space designed for indulgence.

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Tonawanda

1750 Niagara Falls Blvd. Tonawanda, NY 14072

716-235-8511

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Rochester

1635 East Henrietta Road Rochester. NY 14623

585-471-8512

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Cheektowaga

2130 Walden Ave Buffalo. NY 14225

716-393-3495

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Sweet Stories from White Rabbit 

Discover new flavors, seasonal highlights, and what's happening at White Rabbit.

What Makes Handcrafted Ice Cream Taste Different?

At White Rabbit Dessert Experience, ice cream is more than just a side item on a dessert plate. It’s one of the things we care about most.

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More Than Dessert: The White Rabbit Experience

That idea has been at the center of White Rabbit Dessert Experience since the very beginning.

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From Frozen Yogurt to White Rabbit Dessert Experience: Our Story

Long before White Rabbit Dessert Experience became what it is today,

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What Our Customers Are Saying 

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